Sandwich King already had an admirable reputation as a food supplier to multiple industries including schools, universities, food distribution and retail. The brand and its communications were insufficient for the ever-growing and highly competitive market in which they operated, with the existing identity making them look dated and the product packaging not being coherent with the brand.
See more and watch the story of the Sandwich King here: http://engineroomdesign.com/case-studies/sandwich-king
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