With no clear belief in the products or services they were selling, no plan to target specific opportunities and no proposition to market the business on, management was ready for a change. The company had a strong desire to redefine who it was and whom it should be working with. With a real belief that an internal culture change was needed just as much as an external one, Balance turned to design to tackle its growth, profitability and internal communications, with a view to developing a brand with real value in the marketplace and beyond.
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