How can audience segementation help you reach your audiences?

Segmentation is a market research method where a given market is broken down into distinct groups.

This quiz introduces our Arts audiences: insight segmentation model using a small selection of questions from the research on which it is based

Are you a bedroom DJ, or Pint and the Match type or perhaps a Culture Vulture..click the linkand find out!

For more information visit http://whatsegmentami.artscouncil.org.uk/